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Procter & Gamble (P&G): Positive Outlook But Immediate Risks

Written by Heritage Adisa

Founded in 1837, Procter & Gamble ($PG) which has a market cap of $370.01 billion, is one of the world’s largest consumer goods companies.  The company specializes in a wide range of personal health/consumer health products, personal care products and hygiene products including  Grooming, Health Care, Beauty, Fabric Care and Home Care, and Baby Care and Family Care. The Cincinnati-based company with a workforce of over 100,000 workers, represented in about 70 countries, is home to billion-dollar brands like Pampers, Head & Shoulders, Always, Ariel, Gillette, Oral-B etc.

In its latest financial report published January 19 2022 Procter & Gamble reported $1.66 earnings per share – beating market expectation – on revenue of $21 billion which was up 6.1% y/y while returning $7 billion to shareholders via dividend and common stock repurchases. Despite rising costs due to supply constraints, the company maintained a strong momentum and raised their estimates for sales growth, cash return to shareholders and cash productivity as the President and CEO, Jon Moeller, said “we delivered very strong top-line growth and made sequential progress on earnings in the face of significant cost headwinds”.

The numbers have supported  the company so far but there have been a few concerns that the company could face a huge strain from currency fluctuation due to the tension in Europe between Russia and Ukraine. P&G has a big operation in Ukraine with about 500 employees in the local headquarters in Kyiv manufacturing products for export to over 30 countries. It also operates in Russia with a general office in Moscow and plants in Petersburg and Novomoskovsk. Back in 2014, P&G lost about $1.5 billion when the Russian Ruble fell about 58% against the USD from 33RUB per USD in January to 79 RUB per USD in December despite the Central Bank of Russia raising interest rates from 10.5% to 17% in attempt to stop the fall of the currency.

The Ruble has once again plunged about 30% as sanctions hit the country’s economy following its invasion of Ukraine and the Central Bank of Russia has similarly increased interest rates from 9.5% to 20% to try to limit the fall of the Ruble. When asked about the impact of this conflict on its operations, P&G played down the potential effect saying that both countries account for less than 2% of its global sales and less than 1% of its global profit. There is no doubt that the conflict will have an impact on the company as well as other companies operating in those countries but the effect may be limited having learnt from past experience. The recent price increase on some of P&G’s products should also help protect profit margins and cushion some of the effect of higher commodity prices and freight costs.

LTM= Last twelve months

Source: TREFIS

In recent times, the numbers for Procter & Gamble have come in solid as the company has recorded higher revenue every year since 2017, hitting $76.1 billion in 2021 (7.3% growth from the previous year), paid higher earnings per share every year since 2016 with the latest coming in at $5.66 EPS, and despite the downside in the share price this year (-5.64% YTD), similar to the overall equity market condition owing to incoming central bank tightening and recent tensions in Europe, P&G still outperformed global market benchmarks like the US500 which is down  -9.03% YTD.

Source: CNBC

With the optimism and strong forecast from the company’s latest earnings release, the buy rating on P&G by analysts at Yahoo! Finance and the recent comments from CNBC’s Jim Cramer about the company’s ability to cope with rising raw costs by passing them on to the consumer because they have scale and superior brands that can command higher prices – he also went on to say “Procter and Gamble is the safest of safety stocks” – one can perceive the overall positive sentiment towards the consumer products giant and the company should prove more resilient to the recent strain.

#Procter&Gamble, Daily

After creating a low in early 2018 around $70.50, #Procter&Gamble has continued to trade in an upward trend, creating higher lows and higher highs till it reached a top in December 2021 around $165.00. The share price has since pulled back towards the 50% fib retracement level around $152.00 from the low of October 2021, finding support at the 100-day moving average. Although now heading towards the resistance around $156.50, a maintained break back above that level would be needed to put buyers back in the driver’s seat but until then, more downside could be seen if the current negative sentiment remains in markets.

About the author

Heritage Adisa

As an Economics graduate, Heritage has a natural interest in how the economy works and more importantly how it relates to finance; he has pursued this interest by exploring the financial markets, seeking knowledge and earning the Capital Markets and Securities Analyst designation (CMSA) from the Corporate Finance Institute in Canada. He is also certified in the CFA’s Investment Foundation Program amongst other certifications in the Financial Markets industry. As a Market Analyst, Heritage uses inter-market analysis and market sentiment to approach the market and is dedicated to sharing his knowledge with other traders through trainings and delivering daily market analysis. He believes that patience, consistency and proper risk management are keys to successful trading.

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