Starbucks: FR 50.0% in focus ahead of Earnings Release

Written by Larince Zhang

The world’s largest coffeehouse chain committed to being the premier roaster and retailer of specialty coffee – Starbucks – is scheduled to report its Q3 2022 financial results this Tuesday (2nd August), after market close.

Fig.1: Reported Sales and EPS versus Analyst Forecast for Starbucks.

Source: money.cnn

In the previous quarter, Starbucks sales aligned with consensus estimates at $7.6B, however earnings per share (EPS) underperformed at only $0.59, below analysts expectation by nearly -30%. Both sales and EPS were down -6.17% and -18.06% respectively compared to those in Q1 2022. The disappointing results were mainly weighed down by an international shrinkage in sales especially in China, the company’s second-largest market, in which a resurgence of the coronavirus and new lockdowns caused a temporary closing of stores.

The catastrophe may not end very soon. Recently reimposed Covid restrictions by the Chinese government in pursuit of its ‘zero Covid’ policy have presented more challenges for hospitality businesses including Starbucks. The management’s aim to reach 6,000 stores (currently over 5,400) in China by the end of this year is now in doubt due to various uncertainties.  Comparatively, US stores performed much better, with sales +12% versus international comparable store sales at -8%. Active membership of the Starbucks loyalty program in the US also reported an increase of 17% to 26.7 million customers in the second quarter.

Consensus estimates towards sales in Q3 remains positive, at $8.1B, up 6.58% (q/q) and 8% (y/y), while EPS is expected to hit $0.77, up over 30% from the previous quarter, but slightly down -23.77% from the same quarter last year. Besides the existing unfavorable macroeconomic factors (Fed rate hike, recession risk, supply chain issues, competitors, etc), recent issues related to safety concerns which have led to closure of 16 stores in the US may serve as a headwind for the coffee conglomerate in the near future. The management responded to the issue earlier by stating a few measures to implement, including doubling the hours of training in conflict de-escalation (disruptive patrons (usually those who are homeless and/or suffering from mental health issues), drugs abuse in the bathrooms, smashed windows), evaluation of modifying operations to align with new safety goals, implementation of the Starbucks Outreach Worker Program to embed social workers in stores with high level challenges, etc.

Technical Analysis: 

The #Starbucks share price managed to lift off its recent lows ($68.37), with gains nearly 24%.  FR 50.0% (extended from 15th March 2020 lows to 18th July 2021 highs) at $88.16, or median estimates of analysts at $89 serve as the nearest resistance to watch. Breaking above these levels may bring the bulls towards testing the next resistance at $97.16, the 100-Weekly SMA, and $108.30. Otherwise, $79.15 serves as the nearest support. A close below this level may encourage more downward pressures, into testing the next support at $66.33 and psychological level at $60. OsMA value: 2.3858; RSI: 48.53; Stochastics: above 80 (overbought).

About the author

Larince Zhang

Larince entered the world of live market analysis and trading in 2013. Her passion ranges from foreign exchange to commodities, indices and futures as well as stocks. Having a Bachelor Degree majoring in Banking and Finance, she strives to make full use of her learned knowledge together with practical trading to achieve a more comprehensive market analysis.

Through years of trading experience, she believes “Simple is Best”, as the market is driven by human activity. It is human psychology that one should opt to improve on instead of mere technical or fundamental analysis. She believes in three core elements to a mature trading approach – scrupulous trading mindset, well-planned strategies and strict money management.